Opening Letter
Slow. Steadfast. Still Standing.
May was a slow month. But slow is not the same as stopped. You were here. You kept your shop open. You fulfilled orders. And in the middle of a world that was genuinely falling apart — that matters.
Your Month in Numbers
📉 May in numbers
The numbers were quieter than April. But before we move on — let us sit with what caused that. Because this month, the reason was not the academic calendar. It was the world.
When the World Sneezes, We Catch the Cold
Let us be plain about what happened in May. The Iran-Israel-American conflict — a war being fought thousands of kilometres away — reached right into our pockets here in Nyeri. The Strait of Hormuz, a narrow strip of water so small you could compare the distance to Nyeri town to Mweiga, became the most consequential chokepoint in global trade. Oil supply stopped. Fertilizer shipments stalled. Nations scrambled.
Kenya felt it hard. Diesel shot past Ksh 240. Matatu operators downed their tools. Supply chains jammed. Schools delayed reopening. Business — our business — slowed to a crawl.
🌍 What This Moment Teaches Us
- A tiny waterway halfway across the world stopped a matatu from Nyeri.
- The most impacted person in every global shock is the micro-business owner.
- Remaining small forever is the most dangerous position to be in.
Kenya's decision to drill oil in Turkana's South Lokichar region is consequential. Aliko Dangote has pledged to build the largest oil refinery in Eastern Africa. When that changes, how we consume and price fuel will shift — and businesses like ours will feel that relief first.
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Top Merchants — May 2026
Through all of it, these merchants showed up and sold. Here are the top five on Ekshop this May.
| Merchant | GMV | Orders | Product Lines |
| 🥇 Kula Ushibe | KES 10,471 | 111 | 70 |
| 🥈 Mzit Supermarket | KES 8,208 | 64 | 58 |
| 🥉 Kevooh | KES 7,230 | 116 | 74 |
| ④ Wamti Wines & Spirits | KES 6,298 | 9 | 9 |
| ⑤ Wa Kiarie's | KES 3,700 | 20 | 18 |
Look at Kevooh — 116 orders and 74 product lines. That is a merchant who understands breadth. Look at Wamti Wines & Spirits — 9 orders, KES 6,298. That is a merchant with a high average order value doing quiet, consistent work. Different strategies. Same result: they showed up.
Powering House — Series 1 Closes Strong
We wrapped Series 1 of the Seed of Power — Small Enterprise Growth Program with Powering House this May. Four sessions. Every Thursday. Virtual, 12pm to 1pm. And they delivered.
27 Mar
Value Based Business ✅
24 Apr
Overcoming Through Leverage ✅
After that final session, something exciting happened. Four merchants signed up for personalised one-on-one training with Powering House:
🚀 Merchants Who Took the Next Step
Mzito Supermarket — Norman | GMNEX Electronics — Mageto
Kevooh's Chips — Kevin | Favor Snacks — Grace
This is what the partnership between Ekshop and Powering House was built for — to multiply value for our merchants.
Series 2 — Starting June
Series 2 begins in June. Every Thursday. Same time. New topics — and bigger ones.
4 Jun
Achieving Predictable Business Routine ✅ (already happened)
TBC
3 Tools of Sustainable Business Beyond One Man
TBC
One Shilling Business to the Top
That first session — Achieving Predictable Business Routine — already happened on June 4th. If you were there, you know. If you were not, make sure you are there for the rest. We want to see you every Thursday. Not because we are asking for your time — but because this is the kind of knowledge that changes the trajectory of what you are building.
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May was proof of something we already knew about this community. When the matatus stopped running, when the shelves were uncertain, when global events landed on our local streets — you did not close. You adapted. You fulfilled 192 orders. You kept KSh 55,695 moving through this economy. That is not a small thing. That is resilience.
The world will always have its shocks. Our job is to build businesses that can take a punch, stay standing and come back stronger when the dust settles.
June is here. The students are back. The streets are filling up again.
Let's go.
Opening Letter
April Was a Survival Month. And We Survived It Together.
Half the campus packed their bags and left. The streets around the gates got quieter. Some days felt long. But the students who stayed? They showed up. They ordered. They spent. And so did you.
April tested every one of us. The academic break pulled students away, the foot traffic thinned, and the familiar rhythm of the gates changed overnight. Yet here we are — at the end of the month — still standing, still selling, still pushing forward. That is not nothing. That is resilience in its most honest form.
Your Month in Numbers
This April, Ekshop merchants completed 232 orders and sold goods worth KES 66,925.
Now compare that to March — 245 orders, KES 61,298.
📊 April vs March — Side by Side
Fewer orders. Higher total sales. That's called a high Average Order Value — and it's a very good sign.
Something interesting happened. Fewer orders came in, but the value of each one went up. Customers were ordering less frequently but spending more when they did. In business language that is called a high Average Order Value — and it is a good sign. It means the people who ordered were serious buyers. Not window shoppers. Real customers with real needs.
Worth Knowing
📈 The Bigger Picture
Fewer orders. Higher spend per order. Our total GMV climbed — people are spending more on Ekshop. Month on month, this platform is growing. And the big picture? Our total sales — what we call GMV — climbed. The platform is growing, even through the quiet months. That is not luck. That is the foundation holding.
The Voice of the Market
We spoke to one of our merchants this month and they said it simply.
"Tunangoja mwezi wa tano wanafunzi warudi biashara irudi."
— Ekshop Merchant, April 2026
We are all waiting. Say it out loud — May 18th. It feels far but it is so close you can almost smell the business coming back. The campus will fill up again, the queues will return and the slow mornings will become a memory.
Hold on. It is almost time.
One Merchant Said Something We Cannot Stop Thinking About
A new merchant who just joined Ekshop this April shared something sharp.
"Shule inafaa kutengeneza timetable yenye it ensure students are around everytime just like JKUAT does. Juja has grown into a big town beyond the university because they started by having a predictable timetable. Otherwise I hope to sell a lot online via Ekshop."
— New Ekshop Merchant, April 2026
Juja. A whole town that grew around a university because the students never really left. That is not luck — that is what a predictable calendar does for a community.
We cannot control the timetable. But we can control how ready we are when the students come back. And for those already selling online — the calendar does not affect you the same way. Your shop was open even in April.
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Powering House — This Is Getting Serious
🎯 Key Takeaways — Overcoming Through Leverage
- You do not need cash capital to expand your business. Read that again. The skills already in your hands — the way you handle a customer, the product knowledge in your head, the relationships built at your gate — that is capital.
- Your skills are your biggest asset. Most of us are sitting on value we have not learned to use yet. The experience you have accumulated is worth more than any loan.
- Focus on increasing sales — not new products, not a bigger space. Growth does not always mean expansion. Sometimes it means doing what you already do, but better, smarter, and more consistently.
The sessions are still running and the energy has been something else. Our last virtual session is coming in May. You do not want to miss it. Details will be shared soon — stay close.
To Everyone Who Showed Up in April
Quiet months are not empty months. Every order you fulfilled in April was a customer you held onto through the slow season. Every sale was proof that your business does not only run on peak days. You kept going when the streets were half-empty. That takes something.
May 18th is coming. Stack your products. Check your Ekshop listings. Make sure your shop is ready — because when that campus fills up, the only question will be whether your business was prepared to receive them.
We will be here.
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Opening Letter
This Market Is Ours — and Nobody Said It Would Be Easy
Operating in a student market is hard. This is not easy to admit, but it is the truth. For some of us, had we known exactly what this life looked like, we might have started somewhere else. And yet — here we are. Still standing.
"About 10%... even 10% is a lot. Maybe 5%. They want to take us bankrupt."
— Tony, Gate AThink about it: our seasons are shaped by timetables we don't set. Our good days and our slow days are dictated by CATs, exams, attachments and academic calendars. A student's purchasing behaviour changes with the semester, and learning to read those rhythms — that is the invisible skill no one teaches you when you open a shop here.
When the students go for industrial attachment, the streets thin out. Sales drop, sharply. But there is always a silver lining — not everyone leaves, and those who remain still need you. When they close for the holidays entirely? That is a different kind of quiet. A harder quiet.
We survive it, though. We always have.
Academic Calendar 2026
May 2026
Students break for holidaysFoot traffic will drop. Prepare lean. Protect your cash flow.
June 2026
Students resume sessionsRestock early. They come back hungry and ready to spend.
Jun → Aug
12-week academic periodPeak season. Your best window. Make it count.
Aug 2026
One-month breakPrepare in advance. This one is short — don't panic, do plan.
September 2026
Resumption + New Intake of Freshmen 🎓New customers arrive. First impressions matter. Welcome them well.
Know Your Customer
The 5% — and the 95% Who Deserve Everything You Have
A Word Worth Remembering
But here is the truth that deserves to sit right next to that: the biggest percentage of our customers are real people with genuine needs. Honest. Consistent. The ones who fuel everything we do. They are not a problem to manage — they are the reason we opened at all. Always serve them like it.
Community Voices
"Selling isn't just exchange of money for a paper of chips. It's the feeling."
— Kevin Kiilu, Gate B ChipsWe all have those customers. The ones whose orders you already know before they open their mouths. The ones who crack a joke and suddenly the afternoon doesn't feel so long. The ones who make you laugh so hard you forget your feet hurt from standing all day.
They are not just customers. They are friends. And friendships, as anyone who has run a business here knows, are what keep the shop open on the mornings when motivation runs thin.
From Ekshop
That Is What Empowerment Looks Like
Ekshop is your business growth partner. We exist to make sure no customer is ever truly out of reach — and no sale is ever lost just because of distance.
Special Session · 24th April 2026
"Overcoming Through Leverage"
A masterclass on scaling beyond the student market — in partnership with Powering House
Thursday · Register Your Seat
⚠️ If you have no passion to expand beyond your operations, this is not for you. Yes — this is not for you. Do not join Thursday's session if you don't think your shop can make millions for you.
We have partnered with Powering House — and get that right, it is Powering— to bring something genuinely different to our community. Gachoka joins us with over 16 years of corporate experience, working for and with big companies, carrying the kind of knowledge that can help us stop thinking small about businesses that were never meant to stay small.
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